PRODUCt DEVELOPMENT

Chamber Putters

Laser Guidance Putting System

Problem statement/requirements
● Seamless integration of laser guidance technology into a functional putting system
● Distinctive, modern design aesthetic that establishes a recognizable brand identity
● Premium usability, finish, and perceived quality that elevates the traditional putting experience

SC Design Co. approach to solutions
● Unified look and feel across product lines
● Detailed studies of user needs for a premium user experience
● Balanced advanced laser guidance technology with the functional and ergonomic requirements of a precision putting instrument
● Carefully considered form, proportions, and detailing to deliver a unified premium product experience